Mailtrack makes it easy to stay on top of conversations!
I started using Mailtrack a couple years ago and planned only to use it for a small campaign. Well, the campaign bombed (I could have done more to promote it) but I found I couldn’t live without Mailtrack any longer.
While I think most would assume those using a mail tracking application are using it primarily for marketing purposes, there are people like me who are simply…forgetful.
Here’s an example. I frequently respond to HARO (Help a Reporter Out) inquiries. I used to shoot off an email and forget about it. If they’re interested, they’ll get in touch.
With Mailtrack, I can automatically be reminded if I haven’t received a response. I have mine set to 72 hours.
Even better, I can see if the signature line in Gmail is working. Anyone clicking on my link to my About page? If not, I can edit it and keep an eye on my Mailtrack reports to see if there’s an uptick in clicks.
I also love the old conversation renewal feature. Sometimes you don’t hear anything back from a message you sent. You wonder if anyone even gives a damn. It’s interesting to see weeks later that someone is reopening an email you sent, and you can click right through to it to see, too, what you said.
Sometimes, that’s the best time to shoot another email, since you’re already on the mind of the person on the other end.
It’s kinda funny when we laugh about Big Brother always watching us, but having a sliver of that power through Mailtrack in your hands helps you make choices or direct your time and resources.
I would never go with the free version only because it requires the footer that states you are using Mailtrack. It’s worth the Pro plan just to remove that.
I currently subscribe to the Advanced Plan coming in at about $120 a year. Due to decreased finances since the pandemic, I’ll likely downgrade to Pro at $59 annually next time I renew.
But I won’t go without Mailtrack. Nope. Not me.